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Traditional Library

EDUCATION

Colorado State University - PhD

Northern Illinois University - MA

Aurora University - BA

ACADEMIC POSITIONS

University of North Texas

Lecturer | Spring 2025 - Present

University of Colorado - Boulder

Lecturer | Spring 2024

Colorado State University

Instructor of Record | Spring 2023- Summer 2024

Graduate Teaching Assistant | Fall 2022- Fall 2024

Research Assistant | Summer 2023

Red Rocks Community College

Adjunct Professor | 2006 -2011

Northern Illinois University

Graduate Teaching Assistant | 1996 -1998

INDUSTRY EXPERIENCE

Consumer Research & Insights

  • Led quantitative and qualitative research for B2B and B2C clients, translating findings into actionable brand and sales strategies

  • Employed mixed-methods research to evaluate brand messaging and campaign effectiveness across global markets

  • Empowered clients to close deals 67% faster and achieve a 25% increase in pricing 
     

Digital Marketing & Brand Strategy

  • Recruited to launch a new digital marketing division for a technology training company

  • Leveraged social media monitoring and competitive analysis to optimize campaigns and protect brand reputation

  • Contributions drew competitor recruitment interest, validating market impact
     

Technical & Strategic Communication

  • Developed B2B software documentation that reduced support tickets by 16% and boosted user satisfaction by 15%

  • Created communication materials across multiple platforms for one of the largest financial services corporations in the U.S.

  • Led cross-functional content projects ensuring brand consistency and quality
     

Journalism

  • Award-winning print and broadcast journalist for an NBC affiliate

  • Produced sports programming from concept through air

  • Served as editor for a daily newspaper

As C.S. Lewis astutely observed, people often do not want to be taught so much as they want to remember. This idea shapes my approach to education as a journey of discovery and connection.

My teaching centers on creating experiential, active learning environments that prepare students for the realities of professional communication. Drawing from both my academic research and industry career, I bridge theory and practice through real-world case studies, collaborative projects, and diverse assignments — from social media strategies to persuasive speeches to creative conflict resolution.

I emphasize interdisciplinary thinking, encouraging students to connect communication with psychology, sociology, and data science. My goal is to develop versatile communicators who can adapt across channels and contexts. Assessment goes beyond traditional testing to include project-based evaluations, peer reviews, and reflective portfolios that capture the full picture of student growth.

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© 2026 by Mara Singer

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